Field to Front Office

Field to Front Office



I would like this particular color because the color is amazing. Because flowers, to begin with, is to make people happy. So, bright colors make people happy – gets you excited.
Sergio Silva dropped out of school when he was a teenager and worked long hours in fields like these. Today, he sits in the front office as a co-owner of a flower growing company that covers fifty acres in Salinas California.
He’s among a growing number of Hispanics who own or operate agriculture businesses in the United States today.
In this area you have all these new Mexican-Americans starting new businesses. Newcomers, like myself, you know, are buying the greenhouses and putting those greenhouses into production.
Although agriculture has traditionally been dominated by whites, between 2007 and 2012 there was a 21 percent increase in Hispanic operated farms.
You know, when you’re a minority in this country and you’re a small business, you cannot miss. You have to be successful.
My dad and my mother were born in Mexico. When we came here, uh, my mom and dad, you know, they worked in the fields. I dropped out of school before. I never graduated from high school. I went directly to the field. You know, for me it was getting a paycheck every Friday. That was awesome, so I didn’t mind doing the fieldwork.
As I got older, I started looking for a…opportunities. I got a better job. Yet, I had this dream that I wanted to do something different. So what I decided to do then, we…uh, I joined a company last year with another partner.
You know, he had thirty years plus experience running a huge operation. Since I know the product really good and set out, I just wanted to be focused more on growing and Sergio be more focused on the operational and business end.
Our company name is Rancho Espinoza just to let people know, “Hey, you’re dealing with some rancheros.”
You have plans for dinner? Oh yeah we go up to the rodeo. Rodeo? I don’t want to go to the rodeo. It’s so much people…get to see horses.
I wanted to offer my kids a better future and I saw that in this country, that if you work hard and you have a dream and you really put the time into it, with education or not, you still can live up to your dream.

I would like this particular color because the color is amazing. Because flowers, to begin with, is to make people happy. So, bright colors make people happy – gets you excited.
Sergio Silva dropped out of school when he was a teenager and worked long hours in fields like these. Today, he sits in the front office as a co-owner of a flower growing company that covers fifty acres in Salinas California.
He’s among a growing number of Hispanics who own or operate agriculture businesses in the United States today.
In this area you have all these new Mexican-Americans starting new businesses. Newcomers, like myself, you know, are buying the greenhouses and putting those greenhouses into production.
Although agriculture has traditionally been dominated by whites, between 2007 and 2012 there was a 21 percent increase in Hispanic operated farms.
You know, when you’re a minority in this country and you’re a small business, you cannot miss. You have to be successful.
My dad and my mother were born in Mexico. When we came here, uh, my mom and dad, you know, they worked in the fields. I dropped out of school before. I never graduated from high school. I went directly to the field. You know, for me it was getting a paycheck every Friday. That was awesome, so I didn’t mind doing the fieldwork.
As I got older, I started looking for a…opportunities. I got a better job. Yet, I had this dream that I wanted to do something different. So what I decided to do then, we…uh, I joined a company last year with another partner.
You know, he had thirty years plus experience running a huge operation. Since I know the product really good and set out, I just wanted to be focused more on growing and Sergio be more focused on the operational and business end.
Our company name is Rancho Espinoza just to let people know, “Hey, you’re dealing with some rancheros.”
You have plans for dinner? Oh yeah we go up to the rodeo. Rodeo? I don’t want to go to the rodeo. It’s so much people…get to see horses.
I wanted to offer my kids a better future and I saw that in this country, that if you work hard and you have a dream and you really put the time into it, with education or not, you still can live up to your dream.

Source: nytimes


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I would like this particular color because the color is amazing.
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