Time : 2020-03-20 20:46:52
Điểm: 8/10
It is commonly known that when it comes to doing branding and promotion for a corporation, many choose to support movies capturing an atmosphere of a tourist attraction and many choose to sponsor sports. The result is quite positive since several movies have become box office hit and many firms have been recognized as the up-and-coming business in the market. This essay will discuss both the pros and cons of this marketing strategy.

Critics may say that sponsoring sports is a very good way to do branding for business. For instance, many educational firms choose to sponsor sports to deliver their key message which is the encouragement for children to be persisted against all the odds and adhere to the limitations. Their targeted customers watching the game and find the message and image very consistent and appealing, have approached the firm and bought products without hesitation. For example, many clothing stores opt out of sponsoring sports to stimulate the youth not to dedicate their life chasing a mirage of happiness and success. Many parents like the key message of the firm then become regular customers to show their enthusiasm. Additionally, many tourist firms want to promote packaged deals and guided tours to destinations which are off the beaten track a bit, choose to sponsor sports.

However, some might argue that any firm choosing to sponsor sports is likely to face brand crisis if something wrong happens to the sport team. The rise in the fame of the sport team associated with the rise in the popularity of the sponsor. However, the reverse pattern might happen and the firm has to take responsibility for that.

At the end of the day, sponsoring sports is a very effective way to do business. No matter how many bad things we might have to take into serious consideration, the bright side of this marketing strategy should not be neglected. Personally, I support this promotion campaign after considering both the drawback and the perk.

Nhận xét của giáo viên :

It is commonly known that when it comes to doing branding and promotion for a corporation, many choose to support movies capturing an atmosphere of a tourist attraction and many choose to sponsor sports. The result is quite positive since several movies have become box office hit and many firms have been recognized as the up-and-coming business in the market. This essay will discuss both the pros and cons of this marketing strategy.

Critics may say that sponsoring sports is a very good way to do branding for business. For instance, many educational firms choose to sponsor sports to deliver their key message which is the encouragement for children to be persisted against all the odds and adhere to the limitations. Their targeted customers watching the game and finding the message and image very consistent and appealing, have approached the firm and bought products without hesitation. For example, many clothing stores opt out of sponsoring sports to stimulate the youth not to dedicate their life to chasing a mirage of happiness and success. Many parents like the key message of the firm then become regular customers to show their enthusiasm. Additionally, many tourist firms want to promote packaged deals and guided tours to destinations which are off the beaten track a bit, choose to sponsor sports.

However, some might argue that any firm choosing to sponsor sports is likely to face brand crisis if something wrong happens to the sport team. The rise in the fame of the sport team is associated with the rise in the popularity of the sponsor. However, the reverse pattern might happen and the firm has to take responsibility for that.

At the end of the day, sponsoring sports is a very effective way to do business. No matter how many bad things we might have to take into serious consideration, the bright side of this marketing strategy should not be neglected. Personally, I support this promotion campaign after considering both the drawback and the perk.

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8.5/10